GM miles from reality - UK bans Ampera (Volt) ad
General Motors' UK arm is Vauxhall, which markets the Ampera - the British version of the Volt. A new television advertisement for the Ampera has been banned by authorities in the United Kingdom as being misleading.
The UK Advertising Standards Authority (similar to the Federal Communications Commission in the U.S.) says that GM's claim that the Ampera is capable of 360 miles of range, but without qualifying that with how much is on battery power versus petrol, is misleading. The ad includes a disclaimer, but it is difficult to read and even less simple to decipher. It reads:
"Comparison based on electric vehicles and extended range electric vehicles driven electrically at all times, even when an additional power source is generating electricity."
The ASA says that the advertisement, which you can view below, gives consumers the impression that the Ampera is an electric car and that the claimed 360-mile range is on electricity alone. The ad is full of imagery of cables, batteries, and uses the slogan "Driving electricity further." The Daily Mail quotes the standards bureau as saying: