Rolls-Royce Will Debut a Fully Electric Phantom in Geneva
It makes sense that Rolls-Royce has made the commitment to an electric Phantom in light of BMW's focus on electric vehicles. BMW has had a fleet of electric Minis in the United States for the better part of two years.
Rolls-Royce is being vague at this point with information on the 102EX. It has released an image of the Flying Lady hood ornament (see photo) as well as images of the headlamp design and the stylish meter that shows how much battery life is left.
The Rolls-Royce that is making its electric debut is going to be a mule of sorts. This Phantom is going to spend the rest of 2011 touring Europe, the Middle East, Asia and North America to collect data that will help Rolls-Royce decide what its future is going to be in alternative drive-trains. Somehow, it seems odd to think of a Rolls-Royce being absolutely quiet on acceleration.
“We have engineered the world’s first battery electric vehicle for the ultra-luxury segment,” said CEO Torsten Müller-Ötvös, speaking from the company’s headquarters in Goodwood. “With this vehicle, we begin an exploration into alternative drive-trains, seeking clarity on which alternative technologies may be suitable to drive Rolls-Royce motor cars of the future.”
The Rolls-Royce CEO also said it's going to be important for the manufacturer to maintain the brand's noted quality. It needs to develop a vehicle that has all the power and smoothness of a Rolls with absolutely no compromises on interior quality.