Panamera and Cayenne Lead Porsche to 29 Percent Sales Growth

The recession must be over. That might be what some people might think in the wake of the announcement that Porsche sales were 29 percent ahead of 2009 with total sales of 25,320. Porsche says the Panamera Gran Turismo and the debut of the all-new Cayenne.

December sales were 2,567, a 21 percent increase compared to the same period last year when Porsche sold 2,118. December’s results signify Porsche’s best closing month since 2008 and represent the German car company’s seventh straight month in which it recorded double or triple digit monthly sales increases over the previous year.

With December’s strong finish, Porsche ended 2010 with total sales of 25,320—an increase of 29 percent ahead of 2009 when it sold 19,696 new cars in the U.S. "2010 represents a very positive step forward for Porsche, and demonstrates the brand’s regained vitality in its biggest car market in the world," said Detlev von Platen, Porsche Cars North America, Inc. (PCNA) president and CEO, in a statement. "We are confident to be able to build on this momentum moving forward into the new year.”

That 25,000 in sales is pretty insignificant when compared to a company like GM that sold 2.2 million vehicles in U.S. However, Porsche does manage to outsell Suzuki, which sold only 23,994 vehicles in 2010 – one of the few losers among allegedly viable car companies with a 37.98 percent drop. Only smart (ironically named) enjoyed a larger percentage drop with a 59.39 percent decline, according to figures compiled by Autoblog.


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