Honda Civic is most researched vehicle on KBB.com for 2011

Honda Has Three of Top Five Most Researched Vehicles for 2011 on KBB.com


It's a conundrum. Honda gets slammed for having visually boring cars, yet it has three of the top five most researched vehicles on the KBB.com list for 2011.

That strong position by Honda shows that its vehicles are still appealing to the American car buying public and maybe, just maybe, the American automotive media may not quite have its finger on the pulse. Its top three are the Honda Civic at number one, the Honda Accord at number two, and the Honda CR-V at number 5.

The only American car maker to crack the top 5 was Ford with its perennially dominant F-150 pickup truck. Hyundai nailed the number 7 and 8 spots with the Sonata and the Elantra respectively. Toyota came in at 3rd with the new Camry and number 9 with the Prius. Chevrolet had its Equinox at number 9 and the sole German entry in the Top 10 belong to the Volkswagen Jetta at number 10.

Here is the list according to a press release obtained by TorqueNews:

1. Honda Civic
2. Honda Accord
3. Toyota Camry
4. Honda CR-V
5. Ford F-150
6. Hyundai Sonata
7. Hyundai Elantra
8. Chevrolet Equinox
9. Toyota Prius
10. Volkswagen Jetta
11. Nissan Altima
12. Toyota Highlander
13. Honda Odyssey
14. Toyota Corolla
15. Ford Fusion
16. Ford Focus
17. Ford Explorer
18. Toyota RAV4
19. Chevrolet Silverado 1500
20. Ford Escape

As KBB.com points out, "This year's success story is the Hyundai Elantra, entering the top 20 most-researched new vehicles list at No. 7, jumping 29 positions from 2010. Elantra's victory can be attributed to the vehicle's top-rated fuel efficiency, affordability, superior redesign and Hyundai's increased popularity among consumers."

"Hyundai's Elantra resonated with kbb.com visitors earlier this year with its redesign releasing as gas prices were soaring, and due to its styling it remains top-of-mind among new-car shoppers," said Arthur Henry, manager of market intelligence for Kelley Blue Book, in the press release. "Hyundai was able to knock it out of the park two years in rows with the Sonata and now the Elantra, which is maintaining brand loyalty and changing public perception."

KBB.com also ranks the brands with the top interest. Honda may have three of the top 5 individual vehicles but it is its Japanese rival Toyota that holds down the lion's share of interest with Ford nipping on its heels.

Here is the KBB.com 2011 Top Five Brands

1. Toyota with 14.2 percent
2. Ford with 13.5 percent
3. Honda with 12.8 percent
4. Chevrolet with 11.5 percent
5. Hyundai with 7.5 percent

Toyota, Ford, Honda, Chevrolet, Hyundai (respectively) are the top five brands with the highest share of market interest -- defined as the percent of new-car shopper activity for a particular brand -- on Kelley Blue Book's kbb.com for 2011.

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Hondas rule!

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