Top 10 Plug-In Electric Car Makers
Pike Research has published a report giving us a global view of the plug-in electric vehicle, PEV market. While the market truly began with Tesla, Nissan and GM, respectively with the Roadster, the Leaf and the Volt, other mainstream manufacturers joined the race and are starting to challenge them.
The Pike Research Strategy. Pike Research rates manufacturers using a 12 criteria system for strategy and execution. This includes vision, go-to-market strategy, partners, product strategy and roadmap. Geographic reach is also taken into consideration, as well as market share, sales and marketing, product performance, product quality and reliability, pricing, product portfolio, and staying power. Using this methodology, vendors are profiled, rated, and ranked giving us what the research center hopes to be an objective assessment of these companies’ relative strengths and weaknesses in this growing market.
GM Chevrolet Earns Top Position. Although many consider the Volt a plug-in hybrid, PHEV instead of an electric car, the ratings show that Chevrolet is in the current top spot in the PEV market. Pike Research also this is largely due to its high ratings in both strategy and execution.