Toyota's Prius plug-in hybrid, evolutionary or revolutionary?

Evolutionary Or Revolutionary Toyota Prius Plug-in Hybrid

The next wave of cars is coming in, after the onslaught of hybrids and while waiting for more range from electric car, plug-in hybrids offer the best of both worlds. Where is Toyota positioning its long-awaited Prius plug-in hybrid?

While Waiting For Godot, The Plug-In Hybrid Came. If you take a bird’s eye view of the automotive industry, you might see things simply. Horse carriage gave way to steam engines, which gave way to electric motors only to be dethroned by the internal combustion engine. Seems simple enough, no? But there’s a little more to the story.

Somewhere along the lines, what was once profitable yesterday is no longer today. Business models are made to answer current demands and most automobile companies find their business models challenged by the new demands of weary consumers. While the reintroduction of electric cars promises freedom from the oppressive up and down of gasoline price at the pump, the truth of the matter is that many feel 70 miles of electric range just isn’t enough. Fair enough. How about a plug-in hybrid then?


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Why would you say "people who don't fully grasp the differences between a series and parallel hybrid"? Adding a few more kWhs while the battery cost is still high to their parallel system is a smart move. I expect Ford's Cmax will provide increased competition in the same hybrid architecture. Depending upon your drive cycle, Toyota's PHEV does save fuel - but going from 50 to 80 mpg yields smaller savings than most appreciate - so why spend more on a series EV if economics the objective? Series hybrid EVs force larger battery packs at higher first costs to the consumer.
I'm not sure I fully understand your question, but I'll try to answer it. I meant people who don't necessarily understand the intricacies of plug-in hybrids might not know the difference between a Fisker Karma and Prius PHEV, besides cost. Choosing between a Ford Fusion or C-MAX Energi with a Toyota Prius PHEV might just boil down to brand recognition for most. I actually favor pure electric cars, in general although I feel PHEVs are a a great stepping stone until engineers can meet the public demands' wild 150+ mile pure electric range. The debate between series and parallel PHEVs is not really interesting since series is good at low speed and parallel better at higher speed. Next gen PHEVs will have to do both, like the Mitsubishi Outlander PHEV will. I feel the Toyota Prius PHEV is a mild evolution to its mild hybrid version and works well at that. I hope I answered your question.