Specially made electric MINI for the Olympic Paralympic Games

BMW Electric Cars Flirts With Olympic Teams

BMW has taken a serious PR and marketing offensive in order to take the electric drive lead and show its German competition it has put money where its mouth is with the Olympic use of its ActiveE, Mini E and future i3 and i8.

BMW Flirts With The Olympics. BMW knows how to work the crowd and its mighty marketing arm spares no energy reminding you it is active on the electric drive front. By being the Official Automotive Partner to the London 2012 Olympic and Paralympic Games, it is shuffling Olympic teams with a range of fully electric vehicles visibly showing the world what it will have to offer.

BMW Electric Skewer. Using 160 of its test-bed BMW 1 Series ActiveE models and 40 of its previous test MINI E’s, those electric cars, EV are used for many Olympic duties. They will also be used to support elements of the Olympic Torch Relay convoy on its journey around the UK, as well as for the Paralympic Torch Relay.

MINI E & MINI Me. By providing 3 electric MINI Es to the Olympic and Paralympic fleet, the specially developed and designed radio controlled electric car will be used on the field to shuttle javelins, discuses, hammers and shots back from the field to the throwing area. The specially made miniature MINIs are roughly a quarter scale of the full-sized version but will carry the athletic equipment situated inside that will be accessible through adapted sunroofs.

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