Toyota Prius Plug-in outselling both Nissan Leaf and Chevy Volt first six months
In its first six months of production availability, Toyota says the Prius Plug-in has racked up some powerful statistics, and customer acceptance. The plug-in hybrid version of the popular Prius has not only outsold the first six months of Nissan Leaf (3,875 units) and Chevy Volt (2,745 units) sales, but is getting positive reviews.
According to Toyota, in its first six months of available 6,061 Toyota Prius Plug-in's have been sold. The company expects September to be another strong month, with special lease and APR offers available. This is a faster sales growth than either the Nissan Leaf or Chevy Volt and the initial sales volume of both vehicles. What we have pointed to in examining Leaf and Volt sales growth is that both outsold the initial sales of the Gen 1 Toyota Prius. Today, the Prius is past the initial adoption curve, and is already a popular vehicle on the market. On the other hand, the Leaf and Volt are still in their initial adoption phase and working on gaining traction in the market.
Toyota describes the benefit of the Prius Plug-in as offering the same overall package & shape as the Prius Liftback, while offering an electric-only driving range of 12 miles or so. Oh, and the Prius Plug-in can seat five passengers, which the Volt cannot do because of the shape of that car's battery pack. The 2012 Prius Plug-in Hybrid has an EPA-rated at 95 MPGe (miles per gallon equivalent) fuel efficiency in EV mode and 50 MPG estimate in hybrid mode. The Volt has a fuel efficiency of 98 MPGe in electric mode, and 37 MPG in hybrid mode, but offers a 35-40 mile electric driving range. The EPA estimates the Volt will cost $1.08 to drive 25 miles on electricity only, and $2.70 to drive 25 miles on gasoline only, and have a total annual fuel cost of $950. For the Prius Plug-in those estimates are $1.54 to drive 25 miles on a mix of gasoline and electricity, $1.86 to drive 25 miles on gasoline only, and an annual fuel cost of $1000.
According to Toyota's buyer data, the Prius Plug-in outshines both the Chevy Volt and Nissan Leaf because of fuel economy, and the way the Prius Plug-in addresses range anxiety. As we've just seen the Prius Plug-in has a higher fuel efficiency in hybrid mode, but the Volt edges out the Prius Plug-in in annual fuel cost. Presumably this is because the Volt's larger battery pack lets it drive more electric-only miles, and electricity is a much cheaper fuel than gasoline.