Audi e-Tron interacting with Pedestrians

Audi designing the "e-tron sound" for upcoming electric supercar

Audi's upcoming electric supercar, the Audi R8 e-tron, promises to not only be an exciting electric car, it will have a unique sound thanks to an engineering effort to craft an artificial sound signature that supposedly says "Audi".

The last couple years a small controversy has dogged electric cars development. Some claim electric cars are too silent, and that the silence presents a danger to pedestrians, bicyclists, the blind, and others. As a result of these claims of dangerously quiet electric cars, efforts are underway to add unnecessary noise to electric cars as if that will make them safe for pedestrians and bicyclists. Audi posted a video today on YouTube talking about their efforts to develop the correct sound for the Audi R8 e-tron, and their work with an honest-to-goodness composer to develop the Audi sound. Audi describes this project as both an effort to produce enough sound for pedestrian safety, and an effort to brand Audi electric cars with a sound befitting that company's heritage.


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Personally, I think porn music would be cooler. Nothing like a "wakka wakka" guitar to show off your gazillion dollar, limited edition EV. :)