Lexus CT Hybrid Recycled by Fashion Designers
According to Lexus, their CT hybrid is 90 percent recyclable. Normally that recycling would take place at the end of the vehicle’s life cycle, but in a new twist on both recycling and advertising, they handed over some 2,000 parts from a dismantled Lexus CT hybrid to fashion designers Moss Lipow, Eddie Borgo, John Patrick and Alejandro Ingelmo to see what they could create. The results are on display December 1 and 2 at the 10th Annual Art Basel Miami Beach, an art show in Miami Beach. They’ll be sold at private auction during the show, with proceeds to go to the Council of Fashion Designers of America/Vogue Fashion Fund. The winning bidders will certainly be acquiring something unique, but I wonder if they’ll ever wear it.
The resulting designs are quite ingenious and don’t scream junkyard chic. Each will be featured in a several page Lexus advertisement in Vogue’s January 2012 issue. They can also be seen on Vogue’s website, together with videos and interviews with the designers. My favorite quote from the first video is, “Unfortunately, we can’t cut and sew the engine.”