Suzuki asks friends on Facebook: Do you like my cars?
The promotion is risky in that you never know how mean people are going to be. But the Japanese car company is hoping solid sales for all of its vehicles this year are an indicator that buyers are liking what they're driving home from showrooms.
The "Rate Your Suzuki" Vehicle Ratings Feature launched this month at facebook.com/suzukiauto appears on the left-hand column of the main screen. It allows fans and foes of Suzuki cars and trucks to use Facebook as a vehicle to rate the Kizashi, SX4 (pictured), Grand Vitara and Equator.
The feature was designed by Maryland-based SocialCubix and allows users to post commentaries. That makes anybody with a computer a potential fan or critic of every Suzuki sold in America. Suzuki has sold cars in the U.S. since 1963 and has a current dealer network of 300 stores in 49 states.
“We believe this kind of interactive tool will engage our fans on a whole new level,” said Jeff Holland, associate director of public relations and social media for the California-based American arm of Suzuki.
“It is an easy way for our customers to tell us what they like about our vehicles, as well as provide information on how we can potentially improve our products.”
The feature is optimized to run on Google Chrome, Firefox/Mozilla and Internet Explorer 8, Holland said. Viewing it with any of these browsers will allow users to experience the full benefits of this feature.
Besides using the Internet to reach potential buyers and make sure current ones are happy, Suzuki is promoting the use of leading-edge technology in-house to prod sales.