Mazda thrives as sales of one car zoom 196% entering 2012
Here's the big picture as Mazda looks toward 2012: U.S. sales rose 14.7% last month (22,632 cars and trucks) compared with year-ago levels for the North American arm of the Japanese carmaker and are 6.1% better year to date with almost 166,000 vehicles out the door.
Irvine, Calif.-based Mazda North America also recorded impressive sales growth in Mexico (2,706 vehicles sold in August), with monthly (+24%) and year-to-date (+16%) sales gains. It was the best ever August for Mazda in Mexico, where buyers have driven away 18,000 showroom-new Mazdas in 2011.
Leading the surging sales picture in the United States is the Mazda2 (pictured), whose August sales (1,387 vehicles) signaled an incredible 195.7% increase over 2010.
The CX-7 and CX-9 SUVs posted gains also.
Sales went up 58.7% just last month for the CX-7. And for the year, Mazda reports a sales boost of 26.2% for the crossover that's cute as a button.
The CX-9's sales are on the march, too. They have jumped 11.2% this year over last year, even with a scant 0.8% hike in units sold last month.
The Mazda5, what the company calls a "multi-activity vehicle," sold 1,326 5s in August, up 15.7% for the month and 21.6% for the year.
Also on the upswing is the Mazda3. A total of 9,424 units were sold last month, an uptick of 4% over year-ago numbers.
Canadians aren't buying Mazda in 2011. Sales are down 14% compared with 2010 and August sales continued the downward trend (13% less than August 2010). Mazda has sold about 48,000 cars and trucks in Canada through Sept. 1.