The Toyota Prius

Toyota Prius becomes 3rd bestselling nameplate in the world

While some may look at all hybrids as being of interest to just a small niche market, the Toyota Prius has officially become the 3rd bestselling nameplate in the world - trailing only the Toyota Corolla and the Ford Focus in terms of total global sales.

Through the first quarter (January, February, March) of 2012, the Toyota Prius nameplate has moved 247,230 units in the various markets around the world. This makes the Prius the 3rd bestselling vehicle in the world behind only the Toyota Corolla (300,800 sold) and the Ford Focus (277,000).
It should be noted that unlike the Toyota Corolla, the Ford Focus and many other of the top nameplates in the global auto industry, the Toyota Prius is a “family” of vehicles and not a single model. That figure of 247,230 vehicles sold includes the original Toyota Prius hatchback, the Prius V, the Prius Plug-In and the company new Prius C (known as the Prius Aqua in other markets). While the Focus offers 2-door, 4-door and 5-door models around the world, the Prius family has a much broader offering of vehicle types for prospective hybrid buyers around the world and the sales results have made that very clear. Even with the “niche” group of buyers who are after hybrid and plug-in hybrid vehicles (which is obviously growing quite rapidly), the Prius has risen to a global sales level that few cars ever reach.


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