The 2014 SRT Viper in Competition Blue

The New 2014 SRT Viper Blue Gets a Not-So-Exciting Name

After holding a month long contest to name the gorgeous new blue hue that will grace the color palate of the 2014 SRT Viper, the Chrysler Group has settled on a name that isn’t quite as “out of the box” as we would have expected from a contest tapping fans of the brand for suggestions.

In early October, the Chrysler Group’s Street and Racing Technology brand launched a contest to come up with a name for the striking new blue color option for the 2014 SRT Viper that you see here. It is a gorgeous, eye catching color that deserves a special name and to get that special name for a car as special as the 2014 Viper, the folks from the SRT brand turned to the sprawling Mopar enthusiast world for suggestions. The contest idea worked and over 11,000 visitors to the DriveSRT website offered up their idea as to what would be the ideal name for this new blue and three finalists were chosen – Competition Blue, Viral Blue and Overtaking Blue. From there, a poll on the SRT website allowed fans to vote for their favorite of those three and when the votes were added up, Competition Blue was named the winner.

"This contest demonstrates just how strong and vocal the SRT and Viper community is; to receive more than 11,000 entries was rewarding. This contest was created for our brand loyalists to make them a part of SRT history," said Ralph Gilles, President and CEO – SRT (Street and Racing Technology) Brand and Motorsports, Chrysler Group LLC. "We're looking forward to seeing Competition Blue drape the skin of the 2014 SRT Viper."

Pages

Share on Facebook submit to reddit Share on Google+
Sign-up to our email newsletter for daily perspectives on car design, trends, events and news, not found elsewhere.

Comments

With a recent price increase is this car still getting good reviews? Frankly speaking, I didn't like the blue color very much.
The price increase is immaterial for the segment...a couple grand doesnt make a difference to someone who is paying $100k+ for a modern supercar. SRT wont have any problem selling every new Viper that they build and the reviews dont take a look at the pricing because the buyers of these cars dont worry about pricing. However, Ive driven a couple new vipers and I can say that it is one incredible car and with a price tag around $100,000 - it is much less expensive than foreign supercars that offer similar performance.

Pages