GM posts a minor gain in September 2012 as Cadillac, GMC stumble
General Motors had their best September since 2008 last month with 210,245 units sold which was more than enough for GM to be the bestselling auto group in the US market – beating Ford by more than 35,000 vehicles sold.
“Passenger cars have been the launch point for a broad and deep GM product offensive,” said Kurt McNeil, vice president of U.S. sales operations. “Auto sales will continue to be a bright spot for the U.S. economy, which is particularly good news for GM as we walk into an even stronger cadence of new products in 2013 and 2014.”
The Buick brand was the top dog in terms of the current GM lineup with 14,673 new vehicles sold accounting for an increase of 7.9% over September 2011. Even though three of the four existing models in this affordable luxury brand posted negative growth last month, the quick popularity of the new Buick Verano helped Buick to post overall brand growth in September 2012. The only model that was in production at this time last year to show positive growth last month was the Buick LaCrosse with an increase of 5.6% with 4,580 units – which also made the LaCrosse the bestselling model in the brand lineup. The roomy Buick Enclave SUV was second in sales with 4,210 units sold while the new compact Verano sedan was third in sales with 4,042 new models sold. On the year, Buick has still posted negative year over year growth of 2% compared to the first 9 months of 2011 but with the rapid growth of the Verano, Buick could get back into the black before the end of this year.
Chevrolet was the next best brand from GM in terms of growth with 149,801 accounting for an increase of 1.5% over the same period in 2011. Small, efficient cars were the big story in terms of growth with the new Chevy Sonic (shown on the right) improving by a stunning 427.7% while the electric Chevy Volt was second with an increase of 294.3% and the Chevy Cruze was third with comparatively balmy a jump of 42.5%. Those are certainly stunning numbers for the Sonic and the Volt but considering how impressive both of those models are in their respective classes – it comes as no surprise. In terms of sales volume, the top model from Chevy was the Silverado truck family with 36,425 units sold although that figure led to a significant decline in sales from the year before. The Chevy Cruze was second in sales with 25,787 units sold while the Equinox was third in total sales with 15,835 SUVs sold. On the year, GM has sold 1,420,383 vehicles which brings about an increase of 5% over the first three quarters of 2011.