Beyonce Knowles

Giving Beyonce a 2014 Chevrolet Corvette at the Super Bowl would be GM's worst idea ever

There is a rumor floating around the internet that General Motors plans to feature the 2014 Chevrolet Corvette during the halftime show of Super Bowl XLVII alongside star-of-the-show Beyonce Knowles and as the show draws to a close, GM will give the car to the R&B superstar – a move that I would find to be one of the dumbest marketing moves by General Motors in many moons.

I should start by saying that Beyonce is an incredibly talented entertained while also having a gorgeous face and a bangin’ body and while she would surely look just as hot driving a 2014 Chevrolet Corvette – giving her a car just doesn’t make sense from a marketing move. When GM decides to build a car just for Tony Stewart or when the company decides to give away a Cadillac to the MVP of the Super Bowl like Eli Manning or Aaron Rodgers, it makes sense because – honestly – every day guys want to be like those superstar athletes. When you look at the average Corvette buyer, you have a group comprised mostly of older men and when some of those guys with deep pockets see Eli Manning, Tony Stewart, Aaron Rodgers or Jimmie Johnson sitting in their new Corvette – some of those guys think “I want to be like that”.

Pages

Share on Facebook submit to reddit Share on Google+
Sign-up to our email newsletter for daily perspectives on car design, trends, events and news, not found elsewhere.

Comments

I agree in that giving Beyoncea Corvette would be like giving a Hell's Angel a Suzuki... I mean... give me a break... she doesn't even come close to representing that part of the American population that drives a Corvette! So... yes... it would be a huge mistake for GM to pull such a bone-headed move! I do not agree that she is beautiful and she does not have a Bangin' body either! She can't dance and she is a OK singer... at best!
Dumb move???? You have already given the car free coverage based on an internet rumour!!! If they started the rumour and do not give the car away it is even more brilliant. They have created more buzz about an upcoming car that all of the media will talk about for free and get the yea and nea sayers conversing... at a cost of $0.00 $2,000,000 for a 30 second ad or get your car onstage for the cost of producing the vehicle (probably less than $40,000) - plus all the free publicity. Think about it.
I believe that she is beautiful and talented and yes, she does have a bangin' body. I also think that even with her celebrity no one can seriously argue that presenting her with a Vette makes any real sense. All eyes will be on her and not the vehicle. If GM wants to promote their car they would be better served by buying ad space during the game. The only reason I came across this article was because I googled Beyonce Knowles...
I really believe GM wants to expose to the public the all new corvette for 2014 is the only reason they are doing this, what better audience than the superbowl where most households in the U.S are watching and especially at half time as a lot of people only watch the half time show and could care less about the game or players.
I agree. Beyonce is not in the demographic that drives that type of vehicle. In fact I don't know that anyone would really believe that she would drive the car. Giving cars to female celebrities with Beyonce's type of fame makes no sense because she is always surrounded by body guards and drivers. Now that she has Blue Ivy there is no chance that she'd ever drive it and everyone knows that.
Alright, I'm going to call you out as sexist on this one. What company who is failing wouldn't want to try and tap another market? What would be best, perhaps, is if she wrote out a signature on a giant check and paid for the car herself on TV. People would be dumbfounded. And any news is good news for Government Motors.

Pages