Giving Beyonce a 2014 Chevrolet Corvette at the Super Bowl would be GM's worst idea ever
I should start by saying that Beyonce is an incredibly talented entertained while also having a gorgeous face and a bangin’ body and while she would surely look just as hot driving a 2014 Chevrolet Corvette – giving her a car just doesn’t make sense from a marketing move. When GM decides to build a car just for Tony Stewart or when the company decides to give away a Cadillac to the MVP of the Super Bowl like Eli Manning or Aaron Rodgers, it makes sense because – honestly – every day guys want to be like those superstar athletes. When you look at the average Corvette buyer, you have a group comprised mostly of older men and when some of those guys with deep pockets see Eli Manning, Tony Stewart, Aaron Rodgers or Jimmie Johnson sitting in their new Corvette – some of those guys think “I want to be like that”.
However, I would bet that very, very few Chevrolet Corvette buyers will look at Beyonce sitting in her 2014 Corvette and think “Wow…Beyonce has a new Corvette. That makes me want to go out and buy one.” In all reality, it would make far more sense for GM to give Beyonce’s husband, hip hop superstar Jay-Z a new Corvette from a marketing standpoint as the people who look up to Beyonce and who want to be like her are most likely not in the position to buy a Corvette. Actually, I would suspect that most of them aren’t old enough to drive so the people who most want to be like Beyonce are probably as far from the Corvette’s target audience as possible.
What giving a 2014 Chevrolet Corvette to Beyonce would more realistically do is bring about a ton of criticism directed at GM from those who still oppose the bailouts. After all, the US Treasury still owns a healthy portion of the company and there really doesn’t seem to be much real benefit to be had in giving one of the richest women in the world a car that would very likely be the least expensive vehicle in her garage. Overall, this would seem like the kind of move that would lead to a TMZ video of Beyonce backing into a curb or something but much like other celebrity automotive follies – there just doesn’t seem to be any real benefit to GM in giving the first lady of hip hop a new Corvette. Don’t get me wrong…I’m not trying to say that Beyonce isn’t as worthy of being given a new car as any other multimillionaire performer but unlike giving a car to a professional athlete or a NASCAR driver as a major award, giving a 2014 Corvette to Beyonce simply isn’t going to sell any cars.