Giving Beyonce a 2014 Chevrolet Corvette at the Super Bowl would be GM's worst idea ever
I should start by saying that Beyonce is an incredibly talented entertained while also having a gorgeous face and a bangin’ body and while she would surely look just as hot driving a 2014 Chevrolet Corvette – giving her a car just doesn’t make sense from a marketing move. When GM decides to build a car just for Tony Stewart or when the company decides to give away a Cadillac to the MVP of the Super Bowl like Eli Manning or Aaron Rodgers, it makes sense because – honestly – every day guys want to be like those superstar athletes. When you look at the average Corvette buyer, you have a group comprised mostly of older men and when some of those guys with deep pockets see Eli Manning, Tony Stewart, Aaron Rodgers or Jimmie Johnson sitting in their new Corvette – some of those guys think “I want to be like that”.
However, I would bet that very, very few Chevrolet Corvette buyers will look at Beyonce sitting in her 2014 Corvette and think “Wow…Beyonce has a new Corvette. That makes me want to go out and buy one.” In all reality, it would make far more sense for GM to give Beyonce’s husband, hip hop superstar Jay-Z a new Corvette from a marketing standpoint as the people who look up to Beyonce and who want to be like her are most likely not in the position to buy a Corvette. Actually, I would suspect that most of them aren’t old enough to drive so the people who most want to be like Beyonce are probably as far from the Corvette’s target audience as possible.