Ford grows, Lincoln stumbles in November 2012 sales
Things went pretty well for Ford Motor Company in November 2012 in terms of both sales volume and sales growth but once again, their premium Lincoln brand struggled with a dealership lineup that has clearly grown stale in the eyes of consumers. FoMoCo has been promising an increased effort for the Lincoln brand including more marketing and new models but 2012 has been tough for the luxury brand as competitors like Cadillac have been active in pushing out new models while Lincoln has not.
The Ford brand was the company’s best in terms of both sales volume with 171,941 vehicles sold and sales growth with a jump of 7.1% - making Ford the bestselling single brand in the US auto industry – beating Toyota by some 31,000 units. The compact Ford Focus sedan and hatchback combined to be the top model from Ford in terms of growth with an increase of 56% while the mighty Mustang was second with 37.4% growth and the F Series pickup was third with a jump of 17.9%. (The Ford Heavy Truck lineup was technically third with a gain of 37% but for the sake of discussion, we will stick to those regular consumer models.) In terms of sales volume, the Ford F Series was the top dog with 56,299 trucks sold followed by the new Escape with 20,970 compact SUVS sold and the Focus was third with 18,312 units sold. More importantly, the new Ford C-Max hybrid lineup had an incredible November with 4,848 units sold last month – helping Ford to be the top hybrid seller in the US market. On the year, the Ford brand is up 5.4% with 1,961,177 new vehicles sold during the first 11 months of 2012.