The Demise of the Chrysler 300 SRT Saddens Fans but Won't Hurt Chrysler Much
The Chrysler 300C SRT8 is a remarkable high performance luxury sedan that has allowed lovers of American muscle to drive a swanky, powerful full size luxury 4-door that would compete with the best in the world at a fraction of the price. While the 300C SRT8 (named only the 300 SRT in the most recent iteration) has always been mechanically identical to the Dodge Charger SRT8 in addition to also sharing many interior attributes, the two full size sedans appealed to two different segments. The Charger has always had a more muscular look that is very obviously keyed to a high performance car, the Chrysler 300 SRT took a more subtle approach. The muscular features are there – but the styling is slightly less aggressive and slightly more luxury themed – so for those who wanted a more understated performance car with a luxury feel the SRT 300 was a beautiful option.
However, with the news that the Dodge Charger SRT would be getting the new supercharged 6.2L Hellcat Hemi V8 came the news that the SRT division would not continue making a variant of the Chrysler 300. We have known for some time that the Chrysler Group wanted to remove redundancies across the brands and while both the Dodge Charger and the Chrysler 300 will continue on, the push for the Dodge brand being a performance lineup will direct those who want a big, fast sedan to the new Dodge Charger while those who are focused more on luxury and less on performance will be able to go with the future Chrysler 300.