Most women buy cars based on lifestyle, price and fuel economy

In a digital age when consumers can educate themselves long before they enter the showroom of a car dealership, women have become savvy shoppers who are using a variety of online resources to do their car buying research.

Many will read the latest reviews and safety information from sites like JD Power and Consumer Reports. Women are also looking for honest to peer-to-peer reviews from bloggers like Cindi Matthews who recently reviewed the 2011 Chevy Malibu as part of the Chevrolet Girlfriend Getaway Program.

When women walk through the door of an auto dealership, they are armed with information and ready to negotiate, but what are they looking for when they shop for an automobile?

The latest in technology, as well as comfort and style, often factor into the decision making process for female car buyers. With gas prices on the rise, fuel economy is also an important consideration.

However, Christine Overstreet, executive director of Heels and Wheels, feels that most women are looking for a car that fits into their current lifestyle.

“I want a safe, comfortable vehicle that will get me where I need to be. I don’t need seven seats, but would like some cargo space, so I am looking at sedans, CUV’s and wagons … and I love heated seats!”

A woman who frequently travels in her car for business may be looking for something totally different than a mom who is transporting four children to school, sports functions and other activities.

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Table of Contents

  1. Why Subaru’s Low J.D. Powers Quality Ranking Could Affect Buyer Loyalty
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Comments

Well, I'm a woman and my main priority when buying a car is luxury, status and performance. Price and mileage not as much; I can still afford to drive whatever I want without worrying about price too much. I would rather pay more at the pump but ride in style than an economy car that is functional but boring, but that's just me and my personal preference. Everyone is different!

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