VW electronic research lab moved to Silicon Valley
Located in the heart of Silicon Valley, the ERL represents the entire Volkswagen Group in applied research and development with a mission to develop innovations and technologies for future generations of cars. They also find ways to transfer technologies from other industries into the automotive realm. The lab develops design and technical solutions to assist safe, convenient and intelligent interaction between the driver and vehicle information.
The ERL is a dedicated think tank for Audi, Bentley, Bugatti, Lamborghini and Volkswagen, focused on creating smarter cars and identifying new technologies. The Silicon Valley location allows the VW Group to work directly with the world's leading high-tech companies, start-ups and universities to develop applications for their vehicles.
The lab recently moved from Palo Alto to the current Belmont location, its third office in Silicon Valley, in order to support consistent growth since its 1998 founding. At the opening, the ERL hosted a Tech Day, involving demonstrations that provided a glimpse into the latest in automotive technology.
VW Group of America president and CEO Jonathan Browning was joined at the event by key officials including: U.S. Rep. Anna Eshoo, Belmont Mayor Coralin Feierbach; and Rob Csongor, Vice president of Corporate Marketing for NVidia.
Also in attendance were professors from several institutions including the University of California, Berkley; the University of Southern California; the University of Michigan Transportation Research Institute; the University of California, San Diego; Stanford University; Massachusetts Institute of Technology, and Virginia Polytechnic Institute and State University.
"The Electronics Research Laboratory is another example of Volkswagen Group of America's investment in the U.S.," Browning said, adding that Volkswagen Group has made a significant multi-million dollar investment in the new facility. "The commitment of the ERL teams to automotive innovation will benefit drivers through safer, more eco-friendly driving experiences, prompted by the technological heartbeat of Silicon Valley. I am excited to help showcase the next generation of mobility today."
Human Machine Interface: recent efforts by the Human-Machine Interface team at the Electronics Research Lab have focused on designing innovative vehicle cockpits for Volkswagen Group's vehicles. Among the features are touchscreen/touchpad and display innovations creating a user experience allowing the driver to keep their eyes on the road as they interact with other features. Applications providing a wide array of communication, information and entertainment to rear-seat passengers are also part of the mix.