Toyota promoting global harmony and sustainability at Tokyo International Film Festival
Toyota has a stated goal of helping to develop a more sustainable society through manufacturing, and thus supports the festival’s theme of preserving the Earth’s natural environment by maintaining a sustainable society.
Every year since 2008, Toyota has supported the category Natural TIFF, to sponsor films exploring the idea of symbiosis with nature. Toyota also presents its own award named the Toyota Earth Grand Prix to one of the films best expressing the Earth's beauty.
Official Vehicle Provider
The Toyota Prius PHV has been named the official car of TIFF and was prominently featured at the Green Carpet Ceremony today.
Two special events tomorrow will present the 25th TIFF X J-WAVE SPECIAL CINEMA TALK & LIVE and Peace Eco Smile (PES) an original animation series produced by TOYOTA X STUDIO4C and a short film developed from The 6th Toyota Dream Car Art Contest will be screened, followed by the creators and artists of these works live on the stage.
The PES site includes a game designed to foster understanding of the Earth’s ecosphere called Tell me Earthling, using social media to stimulate comment and responses. Profound posts may attract the attention of NaSuBi, becoming part of the official files and earning points. Without following through you simply have to guess what happens when you accumulate a lot of points.