Toyota output in North America sets peak production in 2012
This is in addition to posting record sales and product launches in 2012, along with increased investments and highly significant industry accolades for its North American operations.
"Thanks to the support of our loyal customers, and the hard work of our dedicated associates, team members and dealers, Toyota achieved a number of important milestones in 2012," stated Jim Lentz, president and chief executive officer, Toyota Motor Sales, USA, Inc. as well as senior vice president, Toyota Motor North America. "As we continue with the most aggressive product launch in our history, we're confident this momentum will continue in the year ahead."
A totally reinvented lineup
To overcome the negative publicity of unintended acceleration claims, Toyota begin a reinvention of the brand with the launch of 19 new or significantly refreshed models during 2012. This helped the brand reach US sales numbers that outpaced the industry, with sales of Toyota, Lexus and Scion vehicles topping 2 million units. This gained the group a 14.4 percent share of the market, up from 2.2 percent from 2011.
The Toyota Division was the top retail brand in the United States, with annual sales up by 27 percent, though only outselling the nearest competitor by 133,000 vehicles.
At the head of this was the continuing success of the Toyota Camry, still the best-selling car in America for 11 straight years, with sales of over 400K, a 31 percent increase in the highly competitive mid-size sedan segment.
In addition, Scion sales rose an astonishing 50 percent, largely due to interest generated by the hot new FR-S, drawing 65 percent of buyers that had never owned a Toyota or Scion before.