The 2012 Mazda3 5-door has a lower price. Photo courtesy of Mazda.

Mazda drops price on the popular Mazda3 for 2012

The ubiquitous Mazda3 has been responsible for 40 percent of Mazda sales thus far this year, and returns refreshed for 2012 with SKYACTIV technology resulting in higher efficiency and performance while still delivering a lower price than last year’s model.

"The Mazda3 is the core of the Mazda line-up and continues to be the standard by which all other compact cars are measured," said Jim O'Sullivan, president and CEO, MNAO. "Because of the importance of this critical vehicle to Mazda sales success, we chose to debut our revolutionary SKYACTIV technology in Mazda3, as well as bring the i SV model to market at a lower starting MSRP than the previous year."

The Mazda3 i SV sedan has a base price of $15,200, not including the $795 destination charge ($840 in Alaska), title, taxes, license, optional features and dealer charges.

The commuters styling has been updated with a revised front fascia and a distinctive five-point grille opening common to Mazda models. Within the Mazda3, new cloth seats and black appointments house intuitive controls and instrument panels.

Utilizing their dependable 148-horsepower MZR 2.0-liter engine, the Mazda3 i SV sedan is the first step in Mazda's performance-oriented, fuel-efficient sporty compacts. In the next level Mazda3 i Sport, the 2012 model adds remote keyless entry standard. The Mazda3 i Sport sedan starts at $16,845 with an available five-speed Sport automatic transmission at an additional charge. However, Mazda3 i SV and Sport trims don’t come with five-door models.

Mazda3 i Touring models swap out the MZR engine for the all-new SKYACTIV-G 2.0-liter gas engine, EPA-rated at 40 mpg highway. Base price for the sedan model is $18,450. The SKYACTIV-G 2.0-liter engine produces 155 horsepower and 148 lb-ft of torque – five percent more horsepower than the MZR 2.0-liter as well as 10 percent more peak torque, 15 percent more low to mid-range torque and as much as 21 percent better economy. Unlike segment competitors, the SKYACTIV-G 2.0-liter is available in a variety of different trim levels.

This marks the first availability in the U.S. of the 5-door with a 2.0-liter engine, priced from $18,950 for the Mazda3 i Touring hatchback with SKYACTIV-G, boasting an EPA 39-mpg highway rating, notably the best-in-class for compact five-doors. All i Touring and Grand Touring models have available the all-new SKYACTIV-MT six-speed manual transmission or the all-new SKYACTIV-Drive six-speed automatic transmission (at an additional $850).

The all-new Mazda3 i Grand Touring models are also available in both sedan and hatchback body styles. Mazda3 i Grand Touring models provide class-competitive fuel efficiency as well as upgraded standard features such as a power moonroof, power driver's seat, leather-trimmed seats, heated front seats, a Bose Centerpoint 10-speaker Surround Sound System with AudioPilot and a full-color navigation system with a multi-information display. Mazda3 i Grand Touring sedan models start at $22,300 with five-door models starting at $22,800.


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