The 2012 Mazda3 5-door has a lower price. Photo courtesy of Mazda.

Mazda drops price on the popular Mazda3 for 2012

The ubiquitous Mazda3 has been responsible for 40 percent of Mazda sales thus far this year, and returns refreshed for 2012 with SKYACTIV technology resulting in higher efficiency and performance while still delivering a lower price than last year’s model.

"The Mazda3 is the core of the Mazda line-up and continues to be the standard by which all other compact cars are measured," said Jim O'Sullivan, president and CEO, MNAO. "Because of the importance of this critical vehicle to Mazda sales success, we chose to debut our revolutionary SKYACTIV technology in Mazda3, as well as bring the i SV model to market at a lower starting MSRP than the previous year."

The Mazda3 i SV sedan has a base price of $15,200, not including the $795 destination charge ($840 in Alaska), title, taxes, license, optional features and dealer charges.

The commuters styling has been updated with a revised front fascia and a distinctive five-point grille opening common to Mazda models. Within the Mazda3, new cloth seats and black appointments house intuitive controls and instrument panels.

Utilizing their dependable 148-horsepower MZR 2.0-liter engine, the Mazda3 i SV sedan is the first step in Mazda's performance-oriented, fuel-efficient sporty compacts. In the next level Mazda3 i Sport, the 2012 model adds remote keyless entry standard. The Mazda3 i Sport sedan starts at $16,845 with an available five-speed Sport automatic transmission at an additional charge. However, Mazda3 i SV and Sport trims don’t come with five-door models.

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