The 2013 Buick Encore sets the benchmark for small SUVs
Buick was a considerable part of GM’s return to the global top spot during 2011, with year-to-year increases roughly doubling for some models. Hoping to outperform the sales of both the BMW X1 (when it finally gets here) and the Audi Q5, the brand is setting their gun sights high.
“Buick models continue to gain in popularity, with two consecutive years of higher retail sales,” said Tony DiSalle, U.S. vice president of Buick Marketing in a release at the models launch in January. “The Encore joins Verano – Buick’s third all-new sedan in three years – to round out the brand’s lineup and continues the momentum established by the Enclave crossover almost five years ago.”
Based on sheer styling in a segment where it’s hard to distinguish a make visually, the 2013 Buick Encore is more striking in its appearance than either of its competitors. If looks were everything, it would be a hands-down shutout.
Still you can tell the manufacturer is in it to win it by decisions like limiting all models to a single wheel size of 18-inches, allowing the suspension to be fine-tuned to this one configuration.
This is further demonstrated by the initial use of active noise cancelation technology in a Buick model. Microphones within the passenger cabin detect noise triggering a sonic response in a wavelength that erases the sound. If you remember wave motion demonstrations from 9th grade physics, the technology uses what’s called destructive interference to cancel out the sound wave.