August Porsche Sales Dip As Automaker Awaits Arrival of 2018s

Porsche has reported its August sales were 4,709, a 9.1 percent decline, compared to last year. The automaker placed responsibility for the sales drop on “delays in our delivery of 2017 model year vehicles.” Those vehicles are still receiving final regulatory approvals. “Porsche is working diligently to obtain all required approvals as soon as possible,” the automaker stressed. As soon as the approvals are all in place, apparently, Porsche will be able to restore its sales stream and correct the sales dip.

Meantime, on a year-to-date basis, Porsche sales are up 1.1 percent compared to August 2016. So far, Porsche has delivered a total of 36,178 vehicles.

August activity was good for Porsche in two-door sports car sales. Indeed, the carmaker moved 1,642 two-door sports cars last month. Porsche 911 sales hit 1,016 units, a 35.6 percent increase over last year. The Boxster/Cayman line posted retail deliveries of 626 units, a 32.1 percent increase over last year. And sales of the Panamera sedan were 557, a 36.3percent increase. On a year-to-date basis, Panamera sales have been strong with 4,068 vehicles delivered

Meantime, the Porsche Certified Pre-Owned (CPO) program reported another increase in August where 1,606 cars were sold compared to August last year.Year-to-date, CPO sales are up 7.3 percent – 12,004 vehicles – for the first eight months of 2017.

Here’s a snapshot of August sales for the automaker:

Model August Sales Year-to-Date

2017 2016 2017 2016
ALL 911 1,016 749 5,998 6,582
ALL BOXSTER/CAYMAN 626 474 3,431 4,568
ALL PANAMERA 557 445 4,068 2,985
ALL CAYENNE 869 1,209 8,802 10,267
ALL MACAN 1,641 2,304 13,879 11,364
GRAND TOTALS* 4,709 5,181 36,178 35,767

Source: Porsche