Subaru BRZ demand is pushing prices higher and deliveries into 2013
As reported by FT-86 Club, the Japanese daily Nikkel says that due to overwhelming demand, deliveries of the Subaru BRZ in the Japanese market will be pushed to January 2013. While there is no word on how this will affect the U.S. market BRZ deliveries, the parent company of Subaru, Fuji Heavy Industries is reporting demand is four times higher than what they forecast. It’s a safe bet that U.S. deliveries will also be affected.
FT-86 Club says that the Fuji Heavy Industries factory in Gunma is unable to keep up with the production necessary to keep deliveries on schedule. This comes less than one month after the BRZ and FR-S began production in the middle of March, and only two weeks after the BRZ went on sale in Japan on March 28th.