Subaru BRZ

Subaru BRZ demand is pushing prices higher and deliveries into 2013

Overwhelming demand for the the all-new Subaru BRZ is pushing deliveries of the rear-drive sports car in the Japanese market into January 2013.

As reported by FT-86 Club, the Japanese daily Nikkel says that due to overwhelming demand, deliveries of the Subaru BRZ in the Japanese market will be pushed to January 2013. While there is no word on how this will affect the U.S. market BRZ deliveries, the parent company of Subaru, Fuji Heavy Industries is reporting demand is four times higher than what they forecast. It’s a safe bet that U.S. deliveries will also be affected.

FT-86 Club says that the Fuji Heavy Industries factory in Gunma is unable to keep up with the production necessary to keep deliveries on schedule. This comes less than one month after the BRZ and FR-S began production in the middle of March, and only two weeks after the BRZ went on sale in Japan on March 28th.

With a base model Subaru BRZ starting at $25,495, it’s no wonder that the rear-wheel-drive affordable sports car is in such high demand. Inside Line is reporting that a Subaru dealer who is receiving 20 BRZ’s this year, has put a non-negotiable $5,000 markup on every one of the sportscars. In an email correspondence with a customer, the dealer stated, “Because of it's limited availability and the fact that so many are already being pre-ordered and we are only getting an allotment of 20 for the year we are charging a non-negotiable mark up of $5,000 on every BRZ that we are getting”.


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