2012 BMW 7-Series

BMW looking to expand its high-performance M lineup

BMW is looking to expand their high-performance M brand and a senior BMW executive has said an M7 is a good possibility.

A senior BMW executive told The Detroit Bureau that BMW is looking to expand its high-performance brand-within-a-brand and the 7-Series will likely see an M badge in the future. BMW now offers M versions on more than half of its lineup and according to Ludwig Willisch, CEO of the brands North American sales subsidiary, an M7 model and others could be on the way.

While the company isn't officially committing to an M7, Willisch who was the former head of the high-performance division, seems to be optimistic about the chances. The German executive who was in Santa Barbara for the first U.S. media drive of BMW’s new M6 and Gran Coupe models, is pressing corporate headquarters in Munich to add an M7 model to the lineup. 

Sentiment within the company seems to be changing especially with Willisch’s counterpart in China also lending his support. “I think we will get it,” said Willisch, though he didn’t offer a timetable. And there is no guarantee we will see the M7 here in the U.S., but the CEO of BMW North America seems optimistic about our chances. With Mercedes-Benz offering their full-size AMG luxury sports sedans and Audi has the S division, its surprising that BMW hasn’t committed to an M7 before now.

BMW trademark filings reveal M7 and M10

It looks like the M7 may not be the only new model coming in the high-performance M lineup. Recent trademark filings by the German automaker reveal that they have a few more models in the works. Companies trademark various monikers to protect their intellectual property but of course it doesn’t guarantee they will use them. But it does give us a good idea of future model developments.


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