The 3 important reasons the 2014 Toyota Highlander is outselling its rivals
The Toyota Highlander is all new in 2014 and has now been on the market long enough to have established itself at the top of the mid-size family crossover market. The Nissan Pathfinder was all-new in 2013 and the Honda Pilot, marketed now as a 2015 model year, is a perennial favorite, but the Highlander’s sales are higher than both (individually) and growing by about 20%. The Honda Pilot and Nissan Pathfinder’s sales are dropping by double digits. Now that the new Highlander’s sales are firmly established it is easy to call the Highlander the top choice for families shoping for a vehicle this size. Why is the Highlander selling at the highest rate, and why do more families choose it over its peers in the industry? Let’s look at what makes the Highlander special.
Highlander Seating Is the “Right-Size”
The new 2014 Toyota Highlander is very similar in terms of exterior dimensions to its two closet rivals. However, inside the Toyota offers buyers a choice of 7 or 8 seats. The Pathfinder can only seat 7. The Pilot seats 8. However, the Pilot always seats 8. In the Highlander, a buyer can select either two plush captains’ chairs in the middle row or can choose a bench with 3 seats across in popular trims. Perhaps people like the option to choose their number of seats?