The 3 important reasons the 2014 Toyota Highlander is outselling its rivals
The Toyota Highlander is all new in 2014 and has now been on the market long enough to have established itself at the top of the mid-size family crossover market. The Nissan Pathfinder was all-new in 2013 and the Honda Pilot, marketed now as a 2015 model year, is a perennial favorite, but the Highlander’s sales are higher than both (individually) and growing by about 20%. The Honda Pilot and Nissan Pathfinder’s sales are dropping by double digits. Now that the new Highlander’s sales are firmly established it is easy to call the Highlander the top choice for families shoping for a vehicle this size. Why is the Highlander selling at the highest rate, and why do more families choose it over its peers in the industry? Let’s look at what makes the Highlander special.