Nissan's huge expansion in North America to add over 12,000 new jobs
Massive New Nissan Facility
Nissan kicked off construction of a massive new automotive manufacturing with a first stone laying ceremony that drew from both the Japanese and Mexican cultures. Nissan is enjoying strong demand for its vehicles in Mexico and in the international market and is investing over $2billion here to satisfy that demand in the future. The new facility once built will not merely assemble vehicles, or create parts. On the contrary, this is a complete complex that includes not only those aspects of automobile manufacturing, but also final painting, and even a supplier park and proving grounds. Armando Ávila, vice president of Manufacturing at Nissan Mexicana commented to the press saying "The magnitude of Nissan's commitment to this new automotive complex is without par. With this investment, we will be able to increase our manufacturing capacity from over 600,000 units per year, to more than 800,000 units by the close of 2013, continuing our record setting production rates in Mexico. And this is only Phase 1."
A Blend of Traditions
If any culture can rival the Japanese for a kick-off party it may be the Mexican culture. Many of the festivities are known to us here in America. For example, a Japanese children’s chorus and the traditional Mexican dancers and singers would not seem unusual. Nor would the creation of time capsule seem out of place. However, how many new buildings surround the laying of the first stone with a photo of very single employee (remember there are thousands) with a description of the contribution they make to the Nissan team? Most interesting was the Japanese tradition of the Daruma (photo). A figurine without arms or legs is placed at the site and upon the start of the project the right eye of the figure is darkened to establish the goal of finishing on time. Once that is reached the other eye will be painted. Speaking to the attendees, which included Mexican President Felipe Calderon, Hidetoshi Imazu, executive vice president of Manufacturing at Nissan said "What encourages me… is how you are working here with 'kokoro,' or spirit in Japanese. I think those who are working here in Aguascalientes have 'kokoro,' in your care for customer needs, 'kokoro' to improve yourselves to achieve higher levels of skills and technology and skills, and 'kokoro' to challenge difficult issues head-on. I hope this spirit will be handed down to the new employees being hired for the new plant so that it becomes of the top-performing plants in the Nissan world, like the current Aguascalientes and Cuernavaca plants."