New study highlights switch to smaller engines despite growing consumer concern
Small engines are all the rage in the US auto marketplace. A new study by the Power Information Network from J.D. Power and Associates provides interesting details on the progress small engines are making. The primary reason given for automakers’ switch to smaller engines is compliance with government mandated Corporate Average Fuel Economy standards (CAFE). Small engines are defined as those with 3, 4, or 5 cylinders. However, there is a little more to the story than meets the eye.
The most interesting fact from the study is that in 2008 there were only 5 nameplates with 90% small engine market penetration. In other words, 9 out of 10 of the vehicles they sold had small engines. Today, only five years later, there are 11 brands that sell mostly small engines. Four of those brands, Scion, Mini, Fiat, and Smart, only offer small engines. However, their combined overall annual market share is less than the Ford F-150 pickup truck. One manufacturer, Volvo, has committed itself to joining these 3 and promised earlier this year it would move to offer only 4 cylinder engines. However, shortly after that the company joined the Australian V8 Supercars series. So apparently the company is torn about the decision.