2013 Chevy Silverado

GM's best-selling vehicle, the 2013 Silverado all new in December

The top selling vehicle at GM since the dawn of time will be completely new in December. Here is what fans can expect and why it matters.

Without the Chevy Silverado General Motors would not be profitable. During the 2008 economy implosion, and even prior to that, it became clear to auto-stock watchers that small American economy cars don’t earn any money for their builders at GM, Ford, and other legacy American car companies. The reason for this can be debated, but the fact is that without strong sales of the big, body-on-frame vehicles that American customers from coast to coast (but especially in the middle of the country) prefer, GM is a dead duck. There is no Volt, no Corvette (although the Corvette is likely very profitable), no Cruz, and no Malibu. On December 13th, 2012 General Motors will unveil to the public its most important product’s newest generation.

Before we dive into what customers can expect, let’s look at some more Silverado facts. Last month, the Silverado had a bad month selling “only” 36,425 units. That is down about 16% from September 2011. That is a sales trend that General Motors, and its two main stockholders, the American Taxpayer, and The United Auto Workers Union, do not want to continue. GM is presently slashing costs everyplace it can, and is delaying new product development to prepare itself for sale to private investors. Some say that this is to allow for top managers to pay themselves what they want, rather than continue to earn pay under the salary cap imposed by the government after the company’s failure and bailout. In any case, GM will be looking for a nice push from its heavy hitter in the months surrounding the sale. The timing of the new Silverado and the stock sale will coincide.

Pages

Share on Facebook submit to reddit Share on Google+

Sign-up to our email newsletter for daily perspectives on car design, trends, events and news, not found elsewhere.