Ford mixes oil and water to promote the 2013 Fusion
Only the 2013 Ford Fusion could mix oil and water with good results. Ford is promoting the new 2013 Fusion by again delving into trans-media marketing with a new promotion called Random Acts of Fusion. Ford has been a pioneer in the multi-media promotion of its vehicles. This teaming of McHale and Seacrest was long overdue.
Also included in the 2013 Ford Fusion promotion is Kate Micucci. In addition to her very interesting last name, Kate is an actress who many saw first on Scrubs. She is also half of the comedy-music duo Garfunkel and Oats*. McHale is better known. He has his own comedy program on E! called Talk Soup. Many of the Talk Soup punch lines include the name Ryan Seacrest. McHale is also part of the cast of Community, an NBC TV sitcom. Presently, Ryan Seacrest does everything else. By bringing together these two apparent rivals Ford is introducing a little spice to the promotion. A look at the You Tube video below reveals that the spice is more black pepper than Cayenne pepper.
Seacrest Starts the Show
Seacrest broke the news in a video promotion. He revealed to “consumers” how they could try to win a chance to experience the new Fusion first. Using clues found in videos and elsewhere fans and “consumers” can try to solve the puzzle. During this they are introduced to new celebrities. Crystal Worthem, manager, Ford Brand Content & Alliances said to the press “The new Fusion is a transformational vehicle and we wanted to give consumers the opportunity to be part of this transformation through the unexpected experiences and entertainment provided by Random Acts of Fusion. Over the next few months, we are giving fans a never-been-done-before experience by combining social media, entertainment and unexpected events that will allow them to interact with Fusion all across the country.”