2013 Hyundai Veloster Turbo

2013 Hyundai Veloster Turbo highlights 6 ways automakers can succeed wildly


A recent test drive by TN's managing editor highlighted the fact that some models exceed expectations and do very well. Here are 6 ways automakers can succeed.

In the US marketplace there are literally hundreds of different models for sale. However, if you park in any mall parking lot every fourth or fifth car seems to be a Corolla. At the day-care drop off the lot looks like a pod of whales as every car is a minivan. Why do some models do so well? A recent high level meeting by Torque News staff (done by Google chat while in pajamas), brought to light the fact that even now new models are emerging that everyone knows will be a winner. Here are some reasons that happens.

Be a Visionary - Ford Mustang
When Lee Iacocca invented the Mustang for Ford he did not start with a new sheet of paper. He didn’t pour billions in to product development and do CADD drawings of 50 different designs. He thought, “Here is this boring Ford Falcon. What can I do to make that car interesting.” The result was a car that has outsold it competitors handily and never stopped production (unlike the Camaro). From a humble basic car he made an exciting car people wanted. Simple, but only in hindsight

Break All the Rules - Chrysler Invents of The Minivan
The 1970s and 1980s were sad times in the history of the family car. Emissions controls, stagflation, and other factors led to the family four-door falling from grace. The station wagon had become so ugly and so dowdy that families were left without much to look forward to on weekend drives. Chrysler asked a simple question; “What do families really need in a full size car?” The answer was the iconic Minivan. By completely reinventing the family car Chrysler had the market to themselves long enough to get good momentum. The fact that they blew it and conceded that segment to Honda and Toyota is its own good story.

Exceed Expectations - Omni GLH-S (Shelby)
The Omni was sort of VW Rabbit, but not a good one. A copy of the fun to drive VW, done sadly, the Omni was basic transportation for people with little choice. Then Dodge decided to inject the Rabbit with steroids. The resulting car was so fun to drive, and so legendary, there are still fan clubs. Once Carol Shelby got involved and used his Midas touch, the car became not just good, but great. The reason this car made owners so happy is that it wildly exceeded expectations.

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