Volkswagen vibrator

Volkswagen's new 'Feel the shiver of excitement?' ad features vibrator

Don't ever accuse Volkswagen of not trying something different when it comes to marketing.

Volkswagen is no stranger to controversy when it comes to advertising. VW made news in July for ripping off an indie rock band’s song in their advertisement for the Polo and some may also remember the automaker’s divisive ad featuring a husband ignoring his pregnant wife in order to discuss his new Passat with a paramedic. Notwithstanding its contentious advertising past, VW may have outdone itself with its new “Feel the shiver of excitement?” campaign.

The German automaker is currently running a marketing campaign in India, which involves a tiny black vibrating box embedded in a newspaper. Although this marketing ploy may sound strange, it harkens back to an ad VW first launched in India two years ago. VW previously ran a full-page newspaper ad for its Vento (Jetta in America), which contained a tiny black plastic box. The box featured pre-recorded messages about the Vento.

Since the ad got people talking, VW has decided to up its game by introducing a vibrating box. The box is being used to promote the Vento and Polo in the automaker’s new four-page ad. The spread’s first page simply says, “Feel the shiver of excitement?” The remaining pages offer information about the cars, with the final page containing the vibrating box. The ad, which was launched on Tuesday, is presently featured in The Times of India, Hindustan Times and The Hindu.

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