2013 Cadillac ATS

2013 Cadillac ATS takes on the world in new web series [Video]

Titled “Cadillac ATS vs. the World," the new web series was directed by Oscar-nominated director Joe Berlinger.

Although Cadillac is the second oldest car manufacturer and a brand that was once synonymous with luxury, its appeal has appeared to dwindle in recent years. While Cadillac’s sales have declined recently, rivals like Mercedes, BMW, Audi and Lexus have all been on the upswing. In effort to quell this downward trend, Cadillac is banking on new and innovative vehicles like the 2013 Cadillac ATS to reclaim its past glory.

With that in mind, Cadillac has just launched a new web series titled “Cadillac ATS vs. the World.” In addition to debuting online this week, 60- and 30-second television spots will air during the Opening Ceremony of the Olympic Games on July 27.

Much more than the run-of-the-mill car commercial, this cinematic journey showcases the 2013 ATS in the deserts of Morocco, to Monaco, to the Guoliang Tunnels in China. Each distinct location attempts to illustrate the vehicle’s versatility and innovative design.

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