Installed child safety seat

Toyota and Cincinnati Children's team up for child safety

In a new campaign to educate parents on proper car seat installation and to provide child safety seats to those who cannot afford them, Toyota and Cincinnati Children's Hospital will be giving away 10,000 child safety seats and hosting a live Twitter Chat to explain their proper installation.

Three out of every four child car seats is improperly installed, says the National Highway Traffic Safety Administration, and almost fifty percent of children fatally injured in motor vehicle crashes were unrestrained. Toyota wants to help address this issue and has partnered with the Cincinnati Children's Hospital to do it.

They've launched a national, online education program at to invite people to take action online. The page includes a short video clip explaining proper car seat installation and builds on Toyota and CCH's Buckle Up for Life community-based program. The new Causes program will include a live Twitter chat on Tuesday, January 22nd featuring certified child passenger safety technicians from CCH's Medical Center and hosted on Toyota's Twitter feed.

To thank the public for participating in this new program, Toyota will be donating 10,000 top-rated child safety seats to families in need.

“The goal of our partnership with Toyota has been to help keep as many children safe as possible and to educate families on the importance of properly buckling children up during every ride,” said Dr. Victor Garcia, founding director of Trauma Services at Cincinnati Children’s, professor of pediatric surgery and a co-founder of Buckle Up for Life. “The campaign on expands our ability to fulfill this vital mission and to reach even more people across America with information that saves lives.”


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