Toyota and Cincinnati Children's team up for child safety
Three out of every four child car seats is improperly installed, says the National Highway Traffic Safety Administration, and almost fifty percent of children fatally injured in motor vehicle crashes were unrestrained. Toyota wants to help address this issue and has partnered with the Cincinnati Children's Hospital to do it.
They've launched a national, online education program at Causes.com to invite people to take action online. The page includes a short video clip explaining proper car seat installation and builds on Toyota and CCH's Buckle Up for Life community-based program. The new Causes program will include a live Twitter chat on Tuesday, January 22nd featuring certified child passenger safety technicians from CCH's Medical Center and hosted on Toyota's Twitter feed.
To thank the public for participating in this new program, Toyota will be donating 10,000 top-rated child safety seats to families in need.