Pike Research chart

Pike Research predicts clean diesel sales to outpace hybrids, even in America

Pike Research is boldly predicting an explosion of clean diesel vehicle sales, to make more than 12% of the global light-duty vehicle market by 2018 and to outpace hybrid sales in North America.

This latest report from Pike Research finds that rising fuel prices and stronger fuel economy regulations will stimulate higher demand for clean diesel vehicles in world markets. The report predicts that an estimated 9.1 million unit sales in 2012 will increase to 12.1 million annual diesel vehicle sales by 2018 and make up 12.4% of all light-duty vehicle (LDV) sales by that time.

Although North America has been a weak market for diesel in the past 20 years, Pike sees an upsurge in acceptance and purchase of clean diesel in the LDV market here due to stronger fuel economy regulations; and in 2010 and 2011, diesel sales showed strong growth in the consumer market while hybrid sales dropped.

From 2012 to 2018, Pike forecasts that North America will experience a cumulative diesel growth rate of 22%, reaching annual sales of just under 1 million LDVs, with the U.S. leading Canada. Pike expects annual clean diesel sales volumes in this region to increase from 282,000 vehicles in 2012 to 928,000 by 2018. Between 2012 and 2018, diesels will capture a slightly higher percentage of new vehicle sales as hybrids, although both will remain niche drivetrains, according to Pike.



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