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Nissan Unveil Le Mans Killer, GT-R LM NISMO During Super Bowl

Nissan is entering the world's most storied endurance racing circuit, Le Mans, with an unveil of their new Nissan GT-R LM NISMO during the Super Bowl.

After years of development, Nissan is now ready to enter the Le Mans endurance circuit with a new, powerful GT-R LM NISMO car purpose-built do destroy the competition in the grand prix. It will compete in the upcoming Le Mans 24 Hours as a manufacturer-sponsored racer driven by NISMO drivers.

The GT-R LM NISMO is a front-engined, front-wheel drive car powered by a 3.0-liter V6 twin turbo gas engine with a kinetic energy recovery system (KERS) on board. "It gave us great pride to reveal the Nissan GT-R LM NISMO during the Super Bowl," said Roel de Vries, global head of Marketing and Brand Strategy at Nissan. "The combination of the Super Bowl and the Le Mans 24 Hours – two of the most watched sporting events in the world – presented us with a unique opportunity to showcase our most ambitious motorsport program in recent times."

Of course, the FIA World Endurance Championship is the world's most respected proving ground for technical, driver-centric racing with Le Mans having become one of the most-watched and closely-followed racing events globally. Few classes in the Le Mans series are as hotly contested and scrutinized as the LM P1 class, into which Nissan will be launching its racer against storied, long-time powerhouses like Ferrari and Porsche.

Of course, a good racing team doesn't go it alone. Nissan has partnered with Swiss watchmaker TAG Heuer as the official timekeeper for the team, with Motul as the lubricants partner, and with Michelin as the tire source. A full driver lineup for the new Nissan GT-R LM NISMO will be announced soon. Driver Marc Gene will head that troop and has been instrumental in the car's development.