Peter Schreyer, Kia

Kia Motors appoints first non-Korean President

Peter Schreyer, a Bavarian, has been Kia's Chief Design Officer and was the man behind the transformation in the company's design cues, including the "Tiger-nose."

Shreyer joined Kia in 2006, turning the brand's name around in a few short years to become one of the most-recognized vehicle styles on the market. He's now the first non-Korean to hold the post of President in Kia's corporate lineup.

The new president plans to stay committed to continuing the company's design-led development. During his time at Kia, Shreyer transformed the look of some of the company's best-selling vehicles, including the new Sportage, the cee'd family and other models available in the South Korean domestic market, as well as the Optima, K7 and Quoris. He was also behind the Picanto and Rio.

In 2013, the Carens will be the final vehicle with which Shreyer had hands-on design work. It will unveil early in the new year and will be the first sporty model in the cee'd lineup for domestic Korean sales.


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He deserves it. The guy is a lot more than a sketch artist.