New Ford Sync App Tells Best Time to Travel
What Ford is succeeding in doing is tethering owners to their Fords and Lincolns. As long as it creates developing apps that make owners’ lives easier (and more interesting), owners are going to stick with the brand. People are averse to switching a technology they are familiar with, especially as they get older.
According to Ford, owners of 2010 and 2011 Ford SYNC-equipped vehicles that are Traffic, Directions and Information (TDI)-capable can now download a free smartphone app designed to help get them where they need to go with less hassle. The most intriguing thing is it has traffic forecasts that predict how travel times are expected to change over time, based on analysis of current traffic conditions, day of the week, season, holidays and related days, current and forecast weather, accidents and road construction, as well as other unique local events such as school schedules, sports games and concerts.
Those last three are huge. How many times have you turned a corner only to find yourself stuck behind a school bus? Or, you head into an urban area only to get stuck in massive pre-concert traffic? Have you ever seen the traffic around a Miami Heat home game?