Falken Tire Partners with Walker Racing and ABC Will Broadcast Le Mans Series

Falken Tires of Fontana, Calif., has partnered with Walker Racing of Indianapolis, Indiana, for the 2011 American Le Mans Series. Falken is just coming off its first full-season championship effort in 2010. In related news, the American Le Mans Series will now be broadcast on ABC & ESPN.

The American Le Mans Series presented by Tequila Patrón announced a ground-breaking, multi-year broadcast and digital agreement with ESPN that ALMS President/CEO Scott Atherton is calling “a game changer.” The innovative deal involves televising the world’s premier sports car series over several ESPN programming and media platforms, including ABC, ESPN2 and ESPN3.com. Intersport, an award-winning media and marketing agency, represented the Series in the new television and digital agreement with ESPN.

In a U.S. motorsports first, all ALMS races will be carried ‘live’ in their entirety and fully produced on ESPN3.com with ESPN2 and ABC providing televised coverage on a delayed basis. ESPN3.com – ESPN’s signature broadband sports network – will deliver nearly 60 hours of live coverage including 60-minute qualifying shows from each event along with pre- and post-race content.

http://www.americanlemans.com/primary1.php?cat=news|15452
http://www.falkentire.com/Company

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