Chevrolet Sold a New Vehicle Every 7.4 Seconds Worldwide in 2010

The news that Chevrolet sold a new vehicle every 7.4 seconds worldwide may mean it’s time to rework that old slogan of theirs to “It’s as international as cricket, Tandoori and Chevrolet” because it’s as American as baseball, apple pie and Chevrolet just doesn’t reflect what the brand is about any more.

According to figures compiled by Chevrolet, it sold 4.26 million vehicles globally in 2010, an average of one every 7.4 seconds. That drove Chevrolet’s share of global vehicle industry sales up by 0.35 points to grow its worldwide market share to 5.8 percent, or roughly one of every 17 new vehicles sold.

Chevrolet says growth potential for its vehicles is strong globally because eight of the brand’s top 10-selling countries in 2010 were emerging markets: Brazil, China, Uzbekistan, Mexico, Russia, India, Argentina and Colombia. With the United States and Canada, these 10 countries accounted for 85 percent of all Chevrolet sales.

OK, so maybe Chevrolet needs to win over Bollywood, Beijing and Moscow, its home market is still immensely important to its continued success. In the United States, Chevrolet’s largest market, the brand represented more than 70 percent of GM’s overall sales. In 2010, Chevrolet sales in the U.S. grew 16 percent, to 1.57 million vehicles.

While the U.S. market, its largest, saw 16 percent growth, it is the BRIC countries of Brazil, Russia, India and China where Chevrolet sees its greatest growth potential. They were responsible for about 33 percent of the brand’s sales, an increase of 2 percentage points over 2009.

Here’s how its sales success breaks down in the BRIC countries:


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