SAAB Could Become An Electric Car Company
The fiercely loyal Saab followers will not let Saab go away. The quirky car company has enjoyed an incredible following, along with a string of interesting and ground breaking cars. All of this was fine until it, like many other smaller carmaker players they were swallowed into larger auto maker portfolios. From then on, it was a downhill spiral.
Big And Small Players Have Different Cultures. It’s usually sad to see a niche carmaker become part of a mainstream global auto maker portfolio. It’s also usually a question of survival that comes at a price, ironically enough, its own life. You fear what made the smaller player special, its culture will be diluted. Unfortunately, it happens more often than not and Saab was an example. So how do you save a bankrupt niche car maker? Enters the scene an unlikely group of electric car consortium.