Pininfarina Passes Away At 85
It would be hard to sum up in a few paragraphs the incredible legacy the Pininfarina brand has left on the automobile industry. Sergio’s, son of famed Gian Battista 'Pinin' Farina, born in 1926, joined the family company after graduating in mechanical engineering from Turin's Polytechnic University. He became chief executive in 1961 and then chairman when his father passed away in 1966.
From Ferrari To Peugeot. To say that Sergio Pininfarina defined a genre, seared his name on exotic cars and forever revolutionized the way we view cars is an understatement. Pininfarina has been the envy of many. Collaborating with carmakers form all over the world, Italians coach masters excel at the exact opposite of the Teutonic spectrum that dictates forms follows function. The heck with it with practicality! Passion dictates form, wild flowing lines and an emotional appeal that stops you in your tracks.