Ford, BMW and Honda Are Back Doing What They Do Best at LA Auto Show
Three companies from three different continents have consistently shown a willingness to survive, a hunger to regain their niche market with what made them so unique and regularly better their products year after year. Although other carmakers offer great cars and products, sometimes the overall view and message gets garbled in marketing campaigns that leave with you with more questions than answers. Ford, BMW and Honda have been consistently raising the bar to higher and higher levels and I’m willing to bet, they will be the solid three at the top of the heap for this coming decade and more.
Ford, Power of Choice. How well has Ford delivered on its promise to offer as wide a range of cars meeting the needs of almost anyone globally while offering a wide choice of propulsion systems? The choice ranges from naturally aspirated internal combustion engines to its EcoBoost using modern technology of direct injection, turbo and downsizing for efficiency to hybrid, plug-in hybrid, PHEV and finally pure electric. What can wrong for Ford? Naysayers will point to quality control, but this is something we know Ford is taking care of.