Ford, BMW and Honda Are Back Doing What They Do Best at LA Auto Show
Three companies from three different continents have consistently shown a willingness to survive, a hunger to regain their niche market with what made them so unique and regularly better their products year after year. Although other carmakers offer great cars and products, sometimes the overall view and message gets garbled in marketing campaigns that leave with you with more questions than answers. Ford, BMW and Honda have been consistently raising the bar to higher and higher levels and I’m willing to bet, they will be the solid three at the top of the heap for this coming decade and more.
Ford, Power of Choice. How well has Ford delivered on its promise to offer as wide a range of cars meeting the needs of almost anyone globally while offering a wide choice of propulsion systems? The choice ranges from naturally aspirated internal combustion engines to its EcoBoost using modern technology of direct injection, turbo and downsizing for efficiency to hybrid, plug-in hybrid, PHEV and finally pure electric. What can wrong for Ford? Naysayers will point to quality control, but this is something we know Ford is taking care of.
BMW. Probably the brighter star coming out of the German forest is BMW. Best known for its great M3 and M5 series, the Teutonic carmaker is more known for its curve hugging cars and seats that must be used the way it intended. But oh my, what results. Italian charisma lovers such as I lament the lack of wow-factor with these clinically perfect performance metallic silver cars. If form follows function, why can’t it also involve some design passion? Ferrari does it, Maserati does it and to some extent so does Alfa Romeo. But here comes the i8 and i3 concepts. Here BMW shows a completely different face and majestically marries innovation, revolution, efficiency, performance with a resolutely passionate design. Can you tell yet how BMW will surprise us in the next decades if they continue on this road?