The FIAT 500L, Bigger, Improved And Ready For The US Market
Bigger Is Better? In essence, the “L” in the 500L stands for 'Large', as you would have guessed. The new addition to the 500 range is meant to diversify the choice of versions, after a mouth watering Abarth and the Uber cute Cabrio. FIAT is taking a cue from the successful Mini that keeps on getting bigger and bigger to the point some have dubbed the newer 4 door 4WD the Maxi. But FIAT is also clearly doing everything it needs to have a successful US market penetration. By extending its offer with the introduction of various models, it will be in a position to satisfy the very different types of tastes potential customers have.
Differentiating the 500. The new Fiat 500 L tries to defy conventional distinctions between the various segments, traditional B and C, with MPV passenger space and the need of a small SUV. By combining all those characteristics, it aims to create a distinctive alternative with restrained dimensions and the efficiency of a B segment car.