March 2013 electric car sales best ever according to EDTA, led by Leaf and Model S sales
While Nissan's 2013 Leaf is setting sales records, the overall market for electrified vehicles is beginning to take off. March 2013 saw the largest sales of all electric vehicles ever, and the first month where all electric vehicle sales outstripped plug-in hybrid sales. It's not just a one-month blip either, but there is a solid trend of electric vehicle sales growth in EDTA's figures beginning in September 2012. This turns out to match the growth of Tesla Model S sales.
EDTA's figures do not break down sales by model, unfortunately. They show in March 2013 hybrid sales were 46,327 units, plug-in hybrid sales were 3,079 units, and battery electric sales were 4,553 units for a total of 53,959 units. In Feb. 2013 the figures were 40,173 hybrids, 2,789 plug-in hybrids, 2,616 battery electrics, for a total of 45,578. In Jan. 2013 the figures were 34,611 hybrids, 2,354 plug-in hybrids, 2,022 battery electrics, for a total of 38,987. The totals for 2013 stand at 121,111 hybrids, 8,222 plug-in hybrids, and 9,191 battery electrics.
TorqueNews' own reporting focuses on Nissan Leaf and Chevy Volt, with Nissan sold just 1,303 Leaf's in January and February combined and surging to 2,236 Leaf's sold in March, for a total of 3,549 sold since the beginning of the year. For the Volt the figures are 2,766 Volt's for January and February combined, 1,478 Volts in March, and 4,244 sold for the year.
The way the EDTA structures its numbers doesn't help us gauge which specific car is ahead (or behind) in the horse race, but it does show us the overall trend of market growth in electrified vehicles. The year-on-year sales growth is tremendous, with 2010 total sales of 274,555 electrified cars, 2011 total sales of 284,064 electrified cars, 2012 total sales of 487,480 electrified cars, and 2013 so far total sales of 138,524 electrified cars. If 2013 electrified car sales remain at the same rate, it will top 550,000.
How do we interpret this when EDTA claims there were 9,191 battery electrics sold in 2013 and Nissan accounts for only 3,549 of those cars? Where do these numbers come from? Is the EDTA making them up?
The answer is that there are other battery electric cars on the market besides the Nissan Leaf. Similarly the plug-in hybrid sales for 2013 of 8,222 cars is much more than the 4,244 Volt's sold so far, and there are now other plug-in hybrid's on the market such as the Ford Energi's.