Kohl's sustainability pyramid

Kohl's Department Stores expanding electric car charging stations to 14 states

As part of Kohl's sustainability effort, the company is adding 36 new electric car charging stations to 18 stores over the next few months, in order to assess the impact of charging stations.

Kohl's Department Stores announced today plans to increase the number of stores with electric car charging stations, adding 36 new charging stations at 18 Kohl's locations by the end of the Fall 2012. The expansion will make for 101 electric car charging stations installed at 52 Kohl's locations in 14 states across the U.S.

The charging stations are being done in partnership with either Duke Energy, ECOtality, or ChargePoint. Depending on the partnership arrangement, customers must either use a card for the corresponding membership network, or a phone call to Kohl's customer service desk.

The charging stations will display information about the company's sustainability efforts, including the growing number of LEED-certified Kohl's stores.

Kohl's says the charging stations will be available at least through December 31, 2013 after which the company will assess the impact and assess opportunities to expand the effort.

A portion of the installation and equipment cost is covered by the U.S. Department of Energy as Kohl's is a participant in ECOtality pilot programs through the DOE.

It's widely thought that adding an electric car charging station to a store will provide a range of benefits, such as lengthening the "dwell time" of customers whose cars are charging. Longer stays in the store tends to mean more sales.

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