BMW's 'UR:BAN' project developing grid lock easing technology
Most of the automakers are recognizing that growing urbanization will challenge business-as-usual in the automobile industry. BMW has launched the UR:BAN research initiative looking at driver assist and traffic management technology, to help drivers navigate dense urban streets and ease the traffic load.
The promise the automakers sold to previous generations was "unrestricted freedom of personal mobility" and as a result those generations of city planners built the highway systems necessary for automobiles to implement unrestricted personal mobility. In the years since the highway systems, instead of offering freedom, are more like a jail trapping drivers in traffic jams for miles on end, with the risk of collisions at the slightest driving mistake.
In BMW's mind, "traffic and transport systems must find a way to cope with these strains" so that drivers can safely navigate their way through an increasingly urbanized highway system as safely, efficiently and comfortably as possible.
The UR:BAN project, a German acronym meaning “Urban space: user-oriented assistance systems and network management”, involves 30 partners, comprising automotive manufacturers and suppliers, electronics, communication technology and software companies, universities, research institutes and cities, researching three things: “Cognitive Assistance”, “Networked Traffic System” and “The Human Element in Traffic”.