2013 Ford Fusion offering amazing features and choices with gasoline, hybrid and plug-in hybrid models
Ford Motors' strategy, The Power of Choice, is about giving the customers a broad ranging choice of drive trains, each with its own fuel efficiency and environmental friendliness characteristics. It also gives Ford the flexibility to adjust the product mix to meet market demand. The concept is to design the vehicles and manufacturing processes to build gasoline, or hybrid, or electric versions of the same car on the same assembly line, just by installing different drive train components. The first full implementation of the Power of Choice is the 2013 Ford Fusion, an all new design for the Fusion, which will come in gasoline (EcoBoost), hybrid and plug-in hybrid models. It will offer best-in-class fuel efficiencies in all three versions, and will be built using biomaterials, recycled and recyclable materials for an even stronger sustainability story.
The Power of Choice concept is about giving customers the freedom to choose a new aspect of car design. There have always been a myriad of choices in buying a car or truck, from colors to accessories, and all the 3rd party addons at the auto parts stores. One thing the customers have not been free to choose is the power system driving the car. While there is often the choice between big engine or small engine, the engines always burned a fossil fuel, either gasoline or diesel, and there was essentially no freedom to choose anything other than one of those two fuels. In the Power of Choice concept, every car in Fords lineup would (in theory) be available with either traditional gasoline, or EcoBoost, or Hybrid, or Plug-in Hybrid, or Electric, or Fuel Cell drive train. When ordering the car you simply check the box for the desired drive train, and at the factory the car is assembled to your desire.
In practice, Ford is in the early stages of implementing this concept. For example in the 2012 model year the Ford Focus is available in either gasoline powered or electric versions, with the Ford Focus Electric being built on an identical chassis to the regular Focus. Likewise the 2012 Fusion is available in either gasoline or Hybrid models, and the F-150 can be configured with the EcoBoost engine. In the 2013 model year this concept is broadening, to include the F-150, C-MAX, Fusion and Focus, with the Fusion having the broadest range of choices.
Each 2013 Ford Fusion model will have best-in-class fuel efficiency, which is part of Ford's strategies to get ahead of the government regulations and start leading in fuel efficiency and emissions footprint. The gasoline powered Fusion will come in both EcoBoost and non-EcoBoost models, with the 1.6-liter EcoBoost expected to deliver best-in-class four-cylinder non-hybrid fuel efficiency of 26 mpg in the city and 37 mpg on the highway.
The 2013 Fusion Hybrid will switch to using lithium-ion batteries to save weight and give more power, while boosting the maximum speed under electric-only power from 47 mph to 62 mph. It will use an all-new 2.0-liter Atkinson-cycle four-cylinder gasoline engine, while smaller than the 2.5 liter engine used before, will still maintain power levels. As a result it will deliver best-in-class fuel economy of 47 mpg in city driving and 44 mpg on the highway. This outperforms the fuel efficiency of both the 2012 Toyota Camry Hybrid and 2011 Hyundai Sonata Hybrid.